Homtree Concludes Successful 2026 Bakery ASEAN Indonesia Exhibition, Mature Solutions Gather Wide Market Attention


Held from August 27 to 29, 2026, the three-day Bakery ASEAN Indonesia exhibition has come to a successful close. Homtree showcased its comprehensive portfolio of bakery ingredients and solutions at the event, further expanding its footprint in Southeast Asia and receiving extensive attention and positive feedback from industry customers throughout the exhibition.


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I. Insights into Local Trends: Product Flavors Precisely Align with Market Demands

During the exhibition, Homtree team held in-depth discussions with numerous local Indonesian bakery practitioners, which further validated the local market’s preference for rich flavored baked goods. Highlighted samples including muffins and roasted meat floss toast, which have rich textures and popular flavors, attracted a lot of participants for on-site tasting and got a positive response.

Sauce ranges and various baking premixes also stood out as top inquiries at the booth, demonstrating the adaptability and practical application of Homtree’s product lines for the Indonesian market.


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In addition, Homtree exhibited alongside industry alliance partners: Ruipuhua, T-shine, C1 Intelligent and BSMEC. The joint presentation showcased full industry chain capabilities covering packaging supplies, bakery appliances, food processing equipments and complete-line solutions. This collaborative exhibition model provided visiting customers with one-stop references for product, equipment and accessory selection, sparking considerable interest and discussions among attendees.


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II. Well-structured Product Portfolio for Localized Production Solutions

Building on thorough understanding of local Indonesian production conditions and taste preferences, Homtree delivers practical, demand-driven solutions supported by its diverse ingredient portfolio.

Various Sauce Range: Featuring salad sauce, custard sauce, flavored jams and more, these products are suitable for frosting, filling, surface glazing and other bakery applications. Delivering consistent flavor for large-scale industrial production, they balance stable output quality and production efficiency.

ST-series Baking Premixes: Developed for muffins, toast, bread and multiple popular desserts. Characterized by simple operation and high standardization, these premixes lower production barriers for bakeries and factories, enabling fast production for bakery businesses of all sizes and catering to the trend of large-scale production across Indonesia.

Complemented by supporting technical services, Homtree helps customers achieve efficient localization of baked product launches.


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III. Deepening Engagement in ASEAN Markets to Unlock New Growth Opportunities

This exhibition marks a key milestone for Homtree’s operations in Indonesia. Apart from welcoming a large volume of industry visitors, the team conducted in-depth negotiations with multiple local partners, laying a solid foundation for Homtree’s business expansion across the ASEAN region.

As Southeast Asia’s most populous nation, Indonesia boasts enormous potential in the bakery consumption sector, with rising demand for diversified baked goods. Homtree will keep close track of evolving ASEAN market dynamics. Leveraging premium bakery ingredients and integrated industry-chain advantages, Homtree will work with partners to tap into growth opportunities within Southeast Asia’s bakery sector.


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Gratitude is extended to all industry partners who visited our booth and recognized Homtree’s product expertise during the exhibition. We look forward to strengthening ties with customers in Indonesia and the broader ASEAN region, and jointly fostering the long-term development of the bakery ingredient industry across Southeast Asia.